MEDIA STUDIES

IMPORTANT DATES

8th September - Preliminary task
29th September - Target Audience - poster comparison
6th October - Camera Shots
13th October - Genre
20th October - Film Openings
22nd October - Idea Generation
3rd November - Narrative/Scripts
10th November - Google Sites Blog s
17th November - Mise en Scene
24th November - Lighting
8th December - Sound
15th December - Storyboard
7th January - Camera Work
19th January - Editing
23rd February - Presentation
13th March - Blog, Film Hand in
16th March - Creative Critical Review

13th April - Creative Critical Reflection Hand in
24th April - Blogs sent to exam board

Mr GALLI's MEDIA BLOG

MOVIE REVIEWS

FILM CLUB

Key Concepts

Language: How the media communicate meanings through their forms, codes, conventions and techniques
Representation: How the media construct the social world including the portrayal of ideas, individuals and groups
Industry: How and why media texts are produced, distributed and circulated
Audience: How audiences are constructed and addressed by media texts and how audiences interpret and respond to media texts

Foundation Portfolio

Marked out of 50
Candidates produce a media product that includes digital evidence of the process of their work and a creative critical reflection.
Candidates work either individually or as part of a group to complete this coursework.
Internally assessed and externally moderated
50% of the AS Level
25% of the A Level

Assessment Objectives

AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately
AO2: Analyse media products, and evaluate their own work, by applying knowledge and understanding of theoretical and creative approaches, supported with relevant textual evidence
AO3: Research, plan and construct critically informed media products, including the creative critical reflection, using appropriate technical and creative skills

BRIEF & PROCESS

BRIEF Film opening task (video)

Main task: the titles and opening of a new fiction film (to last a maximum of two minutes). Titles should follow the institutional conventions of commercial cinema. The task may be undertaken individually or as a group. There should be a maximum of four members to a group.

All images and text used in the main task must be original, and produced by the candidate(s). Sound should be predominantly original (dialogue and atmospheric sound), though music taken from an acknowledged source may be used as part of the soundtrack.

This task should be preceded by relevant preliminary exercises to build up candidates’ skills with equipment and their understanding of conventions.

PROCESS

Each candidate must complete an individual blog which is started at the beginning of the project. Each blog should contain:

• the process of research, planning and production

• any refinement, changes or edits made, and reflections on key moments

• all individual contributions to any task undertaken as a group

• evidence of any preliminary exercises

• the final finished product, clearly labeled

• the creative critical reflection, clearly labelled.

Some production elements such as storyboards may be shared by all members of a group. Collaborators whoworked with the candidate on research, planning and/or production must be listed on the Individual Candidate Record Card under ‘other group members’.

CREATIVE CRITICAL REFLECTION (CCR)

On completion of the product, candidates must creatively reflect upon their work. Candidates may use any digital format, such as director commentaries, a presentation with voiceover, podcasts or screencasts. Candidates may use a different digital format to explore each of the compulsory questions. The creative critical reflection should be produced and presented individually.

Candidates must explore the following compulsory questions:

• How does your product use or challenge conventions and how does it represent social groups or issues?

• How does your product engage with audiences and how would it be distributed as a real media text?

• How did your production skills develop throughout this project?

• How did you integrate technologies – software, hardware and online – in this project?